As you have probably already heard/known (or googled), CMS stands for Content Management System, which in practice translates to user’s ability to change anything on their website without any assistance from developers and any specific tech knowledge by merely having an admin panel. Depending on the platform, the user might also get access to a marketplace and simultaneously make their business e-commercial, SEO, database setup, payment getaway customization, etc. Nonetheless, differences in providing services also influence the price, as well as the difficulty of managing the website one basically made themselves, so all of it should definitely be evaluated beforehand, and we would like to help you with it a bit.
So, you’ve decided that you need a website. And you for sure cannot do it yourself. And now you have to choose between going for CMS vs a custom developed website.
First of all, you should do a proper evaluation of your business and the reasons behind creating a platform. If your website will:
- need constant content updates
- be fairly easy in composition and design
- require no professional design work
- not be flooded with customers (both at the moment and in future)
- require no complex functionality
Then you should definitely consider the CMS option.
It gives you the mobility of the content and even layout of the website, the set up is quick and [depending on the platform, of course] relatively uncomplicated, and doesn’t require any additional maintenance besides updating the relevant info, catalogue, services, etc.
If what you’ve read in this paragraph is the description of what you’re looking for, we’d advise you to look more closely at all of the most popular CMSs and their reviews, as an example, starting with this article.
On the second thought, it cannot be all that good, right? There has to be a solid reason why there are so many IT development companies and this market is only getting bigger by day. As I’ve [probably; by a small chance] too-heavily hinted in the checklist above, the CMS way of creating a website will function properly only for the small business, that needs a website simply to have a digital business card with 10+ words on it and media. Okay, I’ve probably put it too harshly. Of course, massive CMSs allow you to set up a more or less proper e-shop with a more or less unique appearance, may even help you with managing the logistics and SEO sides, all depends on the system itself.
But the thing is, such solutions won’t work properly if your business will have 100+ receipts per day.
Based on our experience, we’ve put together some points for what business’ owners have to deal with in CMS-developed websites:
- lots of manual work that cannot be automated
- numerous restrictions on the catalogues and filters
- inability to properly synchronize with the database
- fees for transactions
- inevitable reaching of the limit for the number of goods, functions, sales, as well as future price raise
It may sound harsh, but that’s what we’ve gathered from multiple clients of ours. Backed by personal experience and our partners’, we can confidently say that a CMS-based website can [depending on its purpose] be a great and cost-efficient start for the business, but if you have big goals and even bigger numbers in mind, we’d for sure recommend you to opt for the custom development.
Allow me then to acquaint you with what you can get from collaborating with a proper development agency, on Memcrab’s example, obviously.
First and foremost, it’s a personal approach. You’ll be thoroughly questioned, quizzed, advised, maybe even argued by our designers and system architects, who will gather all of your wishes and implement them in the best and most beneficial way for your business. Of course, you’ll be able to shake things up any time you’d like, give feedback and get a current report at any given moment. The main objective here is to make the most effective representation of your business.
Secondly, it’s a future-oriented approach. Developing team will plan and build the system in a way that’ll allow you changes and enhancements at any point of the way. We personally stand by clean code principles, so you’ll get an easy-to-read, meaning, easy-to-maintain and update source code.
And thirdly, it’s business prioritised. No CMS will give you full coverage in marketing tools and functions, and if you attempt to implement one, you get stuck with idle tech support for who knows how long. And with custom development, you’d be able to not only get all the functionality you need but get a professional consultation and customisation.
Over the years, we’ve worked up complete marketing expertise, efficiently backing up the e-commerce solutions. Our clients get transparent analytics, covering all the aspects of the business, that can be tweaked, upgraded or turned 180° at any time. Fully customisable for specific needs, the whole solution will help in boosting the business and precise tracking of all valuable info.
Summarizing it all, the choice between the custom developed and CMS-based website are quite simple and depends solely on your goals and needs.
Since you’ve got this far in this blogpost, you might as well have further questions regarding any above-mentioned points, in which case feel free to share them with us in the contact form below.
Good luck implementing your idea and hope to catch up with you soon!